It is a problem older than Taylor Swift: How do we attract the male 18-44 demographic into the library? One answer I have for you is ebooks. The other is one of the most gifted readers’ advisory librarians I know (though I don’t think he’d ever characterize himself as such): Library Journal columnist Douglas C. Lord.
I confess I edited his popular and yet still underrated Books for Dudes column for years (he helped launch the LJ Reviews e-newsletter I helmed, then known as BookSmack!). So am I biased? Sure. But I also know a gifted book talker when I see/hear/read one. His latest column is a home run, a roundup of his favorite finds at BookExpo America 2013, most not at all obvious and great for expanding your ebook collection so it appeals to non-power readers who *could* become power readers.
Wouldn’t you know he includes recent or forthcoming titles from Cloud publishing partners Random House, Hachette, Workman, and Macmillan? Check for them in CAT.
A sample of Dougie freshness (can he ever wax ecstatic about music writing):
Rock music is as important to many dudes as food or air. In 1697, William Congreve wrote, “Music has charms to soothe a savage breast,” most definitely referring to the future band AC/DC. Rock inspires allegiance among men for the same reasons that beer and The Home Team do: it’s generally a man’s first (and sometimes, sadly, only) deep emotional connection. Unlike the Red Sox and booze, however, rock and roll won’t choke during the pennant race nor fill you with empty calories. Rock and roll saves lives, (just ask Lou Reed) is steady, dependable, and ubiquitous. Writing from within this “rock is lifeblood” model, debut novelist Van Kirk delivers the highly authentic story of melancholy, aging keyboardist Jake Voss.