"Members can also bring together their favourite ‘shops’ to create a virtual high street of book recommendations. They can select shops owned by friends or family, as well as famous authors, local bookstores, or librarians."
On the opening day of the London Book Fair last week, the above news broke, quietly, I might add, as we were all busy running from booth to booth doing our B-to-B thing. Mulling over the show while I nurse a cold, I agree with Michael Bhaskar, digital publisher of Profile Books:
I carry on a lot about Wattpad, and not because I think it’s going to disrupt how Cloud librarians do collection development or even how publishers publish books. What’s so arresting is the intimacy Wattpad offers between writer and reader, a relationship not far removed perhaps from the relationship librarians have with power patrons.
"This survey shows that 3M is building a great product and working hard to ensure our librarians are satisfied."
If I had to choose THE book of London Book Fair 2014 (not that it’s about buzz as much as rights), ABBA: The Photo Book wins. Why? No matter where I went, I found myself staring up at the jacket. That is what you call great marketing.
One of the coolest things about London Book Fair parties are the settings. Tonight, at Penguin Random House’s shindig, we gathered inside one of legendary English architect Christopher Wren’s lesser-known gems, the Royal Hospital Chelsea, built for “those broken by age or war.”
It may be a prime example of publishing jargon that many want to go away, but discovery is undoubtedly a theme of this year’s London Book Fair. Read the announcement about Penguin Random House’s My Independent Bookshop (now in by-invitation-only beta and focused on the UK), and now this: Peter McCarthy and Mike Shatzkin’s new Logical Marketing Agency.
“What we’re doing is applying the most modern and sophisticated digital marketing techniques and capabilities to the challenges faced by book publishers and authors — and therefore agents — and, because the same techniques apply — also by brands.”
How libraries can leverage their discovery powers is a question I’ve always got on my mind.
"If you don’t start young, if you don’t consecrate readers, you will pay the price down the line,” he [Anthony Horowitz] warned. “If I was to sound a warning for the future, it is that we need to nurture our love of reading."