Week by week, the Cloud is expanding its catalog of juicy trade content perfect for public library patrons, sending this marketer into manic marketing mode. Last Tuesday, I got word from my trusty St. Paul ops team that Bloomsbury Publishing had gone live: quite the pre-Labor Day present!
This means you can purchase the pictured award winners and best-selling classics, from Jesmyn Ward’s Salvage the Bones to Shannon Hale’s Princess Academy. Look in CAT for Bloomsbury’s Core Backlist (based on sales data). Soon to come is a shelf showcasing Bloomsbury Reader, the digital-first imprint that revives forgotten gems and gives voice to new writers.
It’s like I always say: reading is writing. Good on Catton.
Oh, That Murakami!
Coretta Scott King Award honoree G. Neri (Yummy: The Last Days of a Southside Shorty) got my attention when I read the positive reviews for his latest YA novel, Knockout Games (Lerner Publishing). The plot revolves around Kalvin, an African American teenager in St. Louis who is mesmerized by the violent phenomenon of knockout games. He befriends the new kid at school, Erica, who happens to be white and have a knack for filming.
You can see that this collaboration is going nowhere good in a hurry. Racial politics, violence, and coming of age: these are all subjects that Neri is known to confront with nuance and eyes wide open.
It seems to me that in the wake of Ferguson librarians could very well collect and push diverse lit harder. Try a display.
I have mixed feelings about Buzzfeed, even though it’s constantly lauded as a model for 21st-century reporting from people I respect in all corners of media. Still, I have to give it to them for bringing to my attention Simon Ings, whose career-defining Dead Water comes to the Cloud via our relationship with Independent Publishers Group.
"I was interested in recounting how a long friendship between two women could endure and survive in spite of good and bad feelings, dependence and rebellion, mutual support and betrayal."
PUBLISHING CRUSH OF THE WEEK Cloud publishing partner Europa Editions is, like many indie presses that specialize in international literature, too easily overlooked during ebook collection development.
However, with the publication next week of Elena Ferrante’s Those Who Leave and Those Who Stay, the closing volume in her culty-on-American-shores Neapolitan Trilogy, Europa should become a standard press to mine for fiction to feed your power readers. Book critic John Freeman of The Australian has described Ferrante’s style like so: “Imagine if Jane Austen got angry, and you’ll have some idea how explosive these works are.” The Neapolitan Trilogy is about two women’s friendship through the years: meaty, excruciating, and perfect as we transition into fall.
Expect demand, as the level of press coverage has been impressive. Megan O’Grady for Vogue scored an interview (though not in person) with the media-shy author who has never been photographed, and in The New York Times Magazine, Gideon Lewis-Kraus, Meghan O’Rourke, and Emily Gould offered glowing tributes.